Show Notes
How does an independent sports podcast become a media company?
Charlie White and former NRL player James Graham started The Bye Round as an independent rugby league podcast.
Today, it has grown into an independent sports media business producing ESPN League Central for Disney+.
In this episode of Moneyball: The Business of Sport, Charlie joins Scott Keenan to explain how the opportunity came about, what ESPN was really looking for, how the business has grown from a passion project into a company with employees, sponsors and multiple revenue streams, and why the relationship between broadcasters and creators is changing so quickly.
It's a conversation about entrepreneurship, sport, media and what happens when a side project grows into a serious business.
Topics covered The story behind ESPN League Central Producing a weekly television show for Disney+ How Charlie White and James Graham built The Bye Round Growing a podcast into an independent sports media business Hiring staff and scaling a creator business Sponsorship and creator-led media Why broadcasters are partnering with creators The future of sports media
Moneyball is hosted by Scott Keenan and explores the intersection of sport, money, media and culture through conversations with the people making the biggest decisions in sport.
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