Summary
Marketers are increasingly recognizing the concept of "bullspend," where ad campaigns generate impressive dashboard metrics but fail to translate into actual revenue. This phenomenon highlights the need for businesses to focus on meaningful results rather than just reach. LinkedIn is noted for providing the highest return on ad spend among major networks, prompting a call for marketers to prioritize platforms that yield tangible outcomes.
In the realm of productivity, Laura May Martin, an executive productivity advisor at Google, emphasizes the importance of intentional scheduling. She suggests that professionals review their calendars for back-to-back meetings, which may indicate an overload of priorities. To combat burnout, Martin advocates for leaving space in schedules to process work and committing to only 80% of new opportunities. Additionally, she encourages individuals to take control of their schedules by aligning tasks with their peak productivity times and communicating their needs effectively to colleagues and personal contacts.
Show Notes
How to Work SmarterUploaded 01-10-242 Oct 2024---Being busy doesn’t equate to doing more important work. Instead of filling your calendar with busywork that will burn you out, there are ways to be more intentional with your time. Here are two ways high-achieving workers can build a smarter schedule.Listen to the podcast episode here: https://s.hbr.org/4eLwMi7 Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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