
299: A Winery, a Festival, and a $150,000 Investment in Music Education | Sustainable Story
Sustainable WinegrowingShow Notes
While the Whale Rock Music Festival is renowned for rocking the Central Coast every year with live music and family-friendly activities. The event has an even greater purpose: supporting Templeton High School musicians through the parent-volunteer organization, TIMBA.
Resources:
*** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Supporting Arts & Community | Castoro Cellars Sustainable Story Worksheet Print Electronic
Vineyard Team Programs:
Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member
More from Sustainable Winegrowing
By eliminating foil capsules and switching to lighter bottles, SAMsARA cut waste and emissions—reminding wine lovers that great wine doesn't need extra packaging. Resources:
Imagine one vineyard machine that can prune, harvest, monitor vine health, and help guide irrigation decisions throughout the season. Manoj Karkee, the Norman R. and Sharon R. Scott Professor of Agricultural Science at Cornell University, explores how artificial intelligence, robotics, and cyber-physical systems can make farming more efficient and economical. Learn how multipurpose and soft robotics can tackle vineyard tasks, how cameras and sensors feed AI models to guide crop management, and how human-robot collaboration reduces labor, input costs, and resource use.
When we talk about sustainability in wine, practices like conserving water, enhancing soil quality, and supporting biodiversity often come to mind. But sustainability is about more than caring for the land; it's about caring for the people behind every bottle.
Healthy soils are built through years of management decisions and sometimes rethinking old practices. Jim Lincoln, General Manager of Beckstoffer Vineyards in Napa Valley, shares how his approach to weed management has evolved from cultivation and herbicides to mowing, sheep grazing, cover crops, and no-till practices. Learn how these changes have improved under-vine soil health, influenced weed populations, and affected costs. Jim discusses the real-world tradeoffs of building soil health and the opportunities it creates to improve fruit quality.