Episode #56 - The Biggest Prime Day Ever, Violations in Sponsored Brand Ads, and The Importance of Progress 🔥🚫📈
Amazon Ads Raw DailyShow Notes
Episode #56 - "The Biggest Prime Day Ever, Violations in Sponsored Brand Ads, and The Importance of Progress 🔥🚫📈"
Today, we're deep into the second day of Prime Day 2023, and initial reports suggest it might be the biggest Prime Day ever. We also examine violations found in sponsored brand video custom images and emphasize the importance of making real progress instead of merely keeping busy.
Welcome to the 56th episode of the Amazon Ads Raw Daily podcast, everyone! It's Alex, your host, and it's Prime Day! We're midway through the celebrations on Wednesday, July 12th. As we dive into today's episode, we're going to address the buzz around this year's Prime Day and the expected results, some irregularities spotted in sponsored brand video custom images, and the essential distinction between mere activity and actual progress. According to John T. Shearer, CEO and founder of Momentum Commerce, this year's Prime Day might be the largest ever, with more deals, deeper discounts, and double-digit year-over-year sales growth. An insightful observation from Laura Meyer of Envision Horizons suggests that Prime Day seems to grow each year, reaffirming John's claims. As we wait for the final results, let's savor the excitement of Prime Day! Next, we discuss sponsored brand video custom images. It's unfortunate to see that some users are violating Amazon's terms of service, adding inappropriate elements like text and buttons to their images. Despite these violations, the ads are somehow passing through the checks due to clever tricks employed by the violators, something we've noticed this Prime Day. And finally, we address a fundamental issue - the difference between motion and progress. Martin Habeck from Meta has this inspirational quote framed in his office: "Don't mistake motion for progress." Many people celebrate the act of being busy but do not necessarily make any real progress. This saying perfectly complements the idea of focusing on the tasks that truly lead to progress, the 'should-do' tasks we discussed yesterday. That's it for today. Enjoy the second day of Prime Day 2023 and make sure you're focused on tasks that yield progress. Thanks for tuning in, and we'll be back tomorrow.
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