Show Notes
A CMO Confidential Interview with Emily Frager, Chief Client Officer at FleishmanHillard, board member of USC Annenberg Center for PR, formerly CMO of Lennar Ventures.
Em discusses why public relations has become a much more important business function, how AI has changed the game, and the need for speed in reputation management.
Key topics include: - The shift from downstream reaction to upstream planning - The importance of organization and governance - Why a data-driven "ground game" matters more than ever - How to "be prepared"
Tune in to hear why the fear of being wrong usually complicates and slows your reaction and why the Taylor Swift wedding NDA is a masterclass in control.
⏱️ Chapters 1:42 - Communications and PR Moment 9:46 - Shifting From Publicity to Engineering 17:45 - Best Practices and Governance 24:50 - Agency Partnerships and RFPs 29:37 - Major Stories and Practical Advice
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