Show Notes
Yousuf Ahmed left Goldman Sachs to turn leftover oat milk pulp and corn grits into a better-for-you Cheetos.
Why did his first product, a $15 cookie sandwich, have to die before B-Sides could work?
B-Sides makes upcycled crunch puffs from food manufacturing byproducts that would otherwise be thrown out.
Before that, Yousuf launched a premium pastry line in 25 NYC locations.
He calls it "very expensive market research." He then spent around $30K formulating a snack puff, hit 40% organic reorder rates with zero retention marketing, and chose a Canadian co-man because the lowest US MOQ was 50,000 lbs versus 5,000 lbs in Canada.
If you're building a snack brand and trying to get unit economics, positioning, and your first production run right, this one's for you.
GUEST
Yousuf Ahmed, Founder of B-Sides Email: [email protected] Website: https://www.enjoybsides.com/
SHELF TO SCALE
Weekly conversations with CPG and FMCG founders on distribution, retail, and scaling.
Hosted by Devesh Tilokani
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