Ethnic Grocers Lose $210K a Year Per Store. Here's Why

Being in Whole Foods won't get your product into an ethnic grocery store.

Aaqib Usmani, CEO at Tasteport, explains what actually does.

How do CPG brands sell to ethnic and independent grocers, and why are those stores losing $210K in profit a year per location?

Aaqib works with the international grocers that serve North America's Asian, Latin and African communities, and his platform holds a catalog of over 15,000 SKUs.

In this conversation he breaks down how CPG founders should approach ethnic grocery stores: why trust beats sales stats, why store-by-store visits beat Zoom calls, why real customer content outperforms influencer content. He also shares the number behind his business: by his estimate, cultural grocers lose about $210,000 in profit per location every year to expiry, redundant labor and poor product discovery.

If you are a CPG or FMCG founder trying to get on shelf in independent and specialty grocery, this is the playbook.

GUEST Aaqib Usmani, Tasteport LinkedIn: https://www.linkedin.com/in/aaqibusmani/ Website: https://tasteport.com/

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