239. The Award-Winning Builder's Playbook with Chris Guilbert & Helena Tivey
Professional Builders SecretsShow Notes
Professional Builders Secrets brings you an exclusive episode featuring Chris Guilbert, founder of Tenfold Homes, and Helena Tivey, co-founder of Arrow Agency. Over the past 12 months, Helena and the team at Arrow Agency have been working closely with Chris to build a predictable marketing system for Tenfold Homes, and the results speak for themselves, culminating in Chris taking out the HIA National Emerging Builder Award. Together, they pull back the curtain on exactly what they did, why it worked, and what other builders can take from it.
This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0
INSIDE EPISODE 239 YOU WILL DISCOVER How Chris went from scattered leads to a refined niche and quality pipeline Why most builders have a strategy problem, not a lead problem What winning a national emerging builder award actually comes down to How to know when it's time to move from in-house marketing to an agency Why your avatar and messaging need constant refinement How paid advertising, organic content and AI search are all changing the game
ABOUT HELENA TIVEY
Helena brings over 15 years of experience in media and marketing, co-founding The Arrow Agency to help builders grow with transparent, results-driven strategies. Passionate about client success and work-life balance, she combines sharp strategic thinking with real-world insight, empowering both businesses and her team to thrive.
Connect with Helena: linkedin.com/in/helena-tivey-845057a1/
ABOUT CHRIS GUILBERT
Chris Guilbert is the founder and director of Tenfold Homes, a Perth-based building company specialising in lightweight construction, custom homes and large scale renovations. With a focus on systems, client experience and continuous improvement, Chris recently took out the HIA National Emerging Builder Award — recognition of the significant growth and transformation his business has undergone over the past 12 months.
Connect with Chris: linkedin.com/in/chris-guilbert-42a3641a4/
TIMELINE 4:07 Why Chris switched agencies and what made Arrow Agency stand out from the rest 6:32 Helena's take on why most builders have a strategy problem, not a lead problem 8:07 Chris's honest journey from crappy site photos to a refined marketing system 15:20 How winning the HIA National Emerging Builder Award came down to systems and growth 19:50 Why Chris rebranded from Gilbert Construction to Tenfold Homes and what it symbolised 37:31 The one piece of advice Chris gives every builder looking to grow their business
LINKS, RESOURCES & MORE
APB Website: associationofprofessionalbuilders.com
APB Rewards: associationofprofessionalbuilders.com/rewards/
APB on Instagram: instagram.com/apbbuilders/
APB on Facebook: facebook.com/associationofprofessionalbuilders
APB on YouTube: youtube.com/c/associationofprofessionalbuilders
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