Show Notes
This week on the 10forty Podcast, we’re joined by someone truly special — Feebee Foran, the founder of Forager, the award-winning Irish skincare and wellness brand hand foraged in the Dublin Hills. [forager.ie]
Feebee’s story is one of intuition, reinvention and returning to the land.
Known by many as The Green Witch, she started her journey humbly — a 16-year-old working in Barretts Shoes in the Square, Tallaght, before heading to Griffith College to study journalism. From there, she stepped into leadership early, running a flagship opticians with a team of eighteen. After graduating, she moved into brand communications with Timemark, building a career grounded in creativity, storytelling and brand identity.
But like many great transformations, Feebee’s turning point arrived unexpectedly.
During the Covid lockdowns, the Bohernabreena allotment became her sanctuary — a space that kept her grounded and sane. What began as time spent with soil, herbs and wild weeds grew into something much bigger: the birth of Forager.
But Feebee’s mission isn’t just about products — it’s about people, community and reconnecting with the earth.
She co-founded GrowAllot in the Bohernabreena allotments, an initiative designed to encourage people to grow their own food, reconnect with nature and experience the mental health benefits of working with the land.
From journalism to retail leadership to brand building…
From wild weeds to award‑winning skincare…
From personal grounding to community transformation…
Feebee Foran’s journey shows what can happen when you back your instincts, put your hands in the work and build something with real purpose behind it.
This episode is proudly sponsored by:
Top Drawer Talent — Supply Chain & Procurement Specialists helping businesses hire best‑in‑class talent across Ireland and internationally. https://www.tdtalent.ie/
Nesta Storage — secure, flexible storage solutions for businesses and individuals, with modern facilities, long‑ or short‑term options, and complete peace of mind when space matters. https://nesta.ie/business-storage/
Get 25% off your first month’s storage using code CS25
HERE WE GO.
Want to share your own career journey on the podcast — or shine a light on a specific industry?
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