917. Why your vitamins aren't working: Absorption, real food, and what your body really needs
Almost 30Show Notes
In this episode, Lindsey is joined by Krista Maas, founder of Nunona, the world's first organic, real-food prenatal and postnatal vitamin bite. From supplement marketing to the science behind real food, Krista shares why she believes nourishment starts with understanding what we put in our bodies—and what the labels don’t always tell us.
After becoming a mother, Krista saw firsthand how difficult it can be to prioritize your own nutrition while caring for a baby. She shares the story behind creating her real-food vitamin and explores how women’s nutritional needs can shift through fertility, pregnancy, postpartum, perimenopause, and menopause.
They also unpack the overwhelm of online health advice, the pressure to get everything right as a mom, and how to tell meaningful research from clever marketing. This conversation is a reminder that supporting your health doesn’t have to mean chasing every new trend—it can start with simplifying, getting curious, and making nourishment more accessible.
We also talk about:
Why “clinically studied” doesn’t always mean effective
The food matrix + how nutrients work together
Creatine, quality sourcing, and women’s wellness
What the first 1,000 days means for maternal health
Breast milk vs. formula: what each can provide
Why a postpartum social media detox can be powerful
The role of fiber, calcium, vitamin D, and omega-3s
How stress + information overload can undermine self-trust
Building a science-led business while raising young children
Why Krista believes experts should make nutrition easier to understand
Resources:
Website: https://www.nunonalife.com
Nunona Instagram: https://www.instagram.com/nunonalife/?hl=en
Krista’s Instagram: https://www.instagram.com/kristamaasdevilliers/
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