Show Notes
Season 1: 'The Branding Series' / Episode # 9
'Brand Damage' Is A Real Risk For All Business Owners. Top Reputation Management Experts Reveal How You Can Prepare For Crisis, What To Do To Protect Your Brand, And Why It's So Important.
Guest Bios:
Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)
Sam Wilkinson (https://www.linkedin.com/in/samuelawilkinson/) is head of digital at Wilkinson Butler (https://www.wilkinsonbutler.com)
What to listen out for:
2.06 The UK 'KFC chicken crisis' brand damage case study
9.15 What is brand damage in every day language
11.36 How brand damage manifests online and hurts businesses
15.11 The causes of brand damage that all businesses should look at for
17.43 The danger of Google to brands as a permanent online record
20.42 Why having zero social media presence is a huge business risk to companies and business owners
21.48 Real-life examples of brand damage: AMP, NAB, Rio Tinto, Dreamworld
23.30 How the 'me too' movement has changed everything for brands
25.29 The positive example of QBE insurance as a brand damage case study
27.06 The importance of having a 'crisis management plan' in place
31.33 NERD SUPER POWER - recurring segment
34.05 The concept of reputational credit and why it' so important
36.18 How to deal with bad Google reviews for your business
41.16 The impact of brand damage on culture and the ability to attract good talent
46.34 NERD UNDER PRESSURE - recurring segment
Resources and links:
UK KFC chicken crisis 2017 https://www.campaignlive.co.uk/article/kfc-fcking-clever-campaign/1498912 Socrates and the question dialogue https://en.wikipedia.org/wiki/Socratic_questioning Glass Door is an employee review site of workplace culture https://www.glassdoor.com
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