Show Notes
The aesthetics industry is largely run by marketing. Adriana Culling built her practice to be the exception.
Adriana is the founder of Maeva Aesthetics in Austin - a nurse injector with a background in clinical research and a near-complete second degree in chemistry who chose building her own aesthetics business specifically so she would never feel pressure to upsell a patient or inject something that wasn't in their best interest.
This episode cuts through the noise: what Botox and filler actually do, how to spot a bad injector before they touch your face, which treatments are worth it and which ones aren't, and why wanting to look refreshed doesn't make you vain or less yourself.
What you'll learn:
- How to vet an injector before you sit in the chair — and the red flags that should send you walking out - What "natural results" actually means and why most practices aren't delivering it - The difference between what you think you need and what your face actually needs - Which trending treatments are overhyped, which are worth it, and why it almost always depends on the individual - What it means to build a medical practice as a working mom — and why Adriana walked away from med school to do it
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Follow Adriana:
TikTok
Instagram: The_Austin_Injector
Maeva Aesthetics
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Episode references:
Yardsticks Book for Childhood Development
SkinBetter skincare products
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