Show Notes
Want to scale your creative business? Watch my free 20-minute scaling roadmap here: https://tools.laurahiggins.com/the-system
Ever written a caption, stared at it for 20 minutes, then deleted the whole thing? I once cleaned out a junk drawer that did not need cleaning just to avoid filming a 20-second video of my own face. You already know the strategy. This episode is about the thing sitting underneath it that stops you hitting post, and why more strategy won't fix it.
What one of my members said posting content feels like in her body (the whole Zoom lost it) The magnet rule, and why trying to be liked by everyone turns your content into vanilla mush Why I gave my ideal client a name, and the one question I ask her every time I sit down to create The two-word swap that stops your teaching content sounding preachy A Cornell study, an embarrassing T-shirt, and why it should make you a lot braver about posting The only metric I want you grading your content on right now
More from My Business Playbook
Want to scale your creative business? Watch my free 20-minute scaling roadmap here: https://tools.laurahiggins.com/the-system
Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale
Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale
Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale
Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale I've spent the last year becoming a proud quitter, and it might be the best thing I've ever done for my business. In this episode I walk through everything I cut, why everyone told me I was crazy, and what it did to our revenue. The channel that was costing me six figures a year - and the call I finally made about it The one funnel we decided to keep - and the four we decided to quit The profitable, waitlisted offer I shut down anyway, and what happened to our numbers the very next month The kind of "dumb admin" we're cutting with AI right now, live as it happens The 3-question audit that tells you exactly what's ready for the scissors