Show Notes
The Warriors are becoming one of the most commercially interesting clubs in world sport. And it's becoming cool to follow them as well.
At NRL Magic Round, Warriors fans transformed Brisbane into a home away from home, while the club's pop-up store generated more than half a million dollars in sales. But the bigger story isn't merchandise—it's culture, identity and the way the Warriors are building one of rugby league's most powerful brands.
Scott Keenan is joined by sports marketing academic Dr Sarah Wymer to explore why the Warriors have become such a cultural phenomenon, what makes their commercial strategy different, and what every sporting organisation can learn from their approach to fan engagement.
In this episode Why the Warriors are becoming one of the hottest clubs in sport The commercial strategy behind Magic Round The power of Kiwi identity and diaspora communities Sponsorship, Dreamworld and fan engagement Social media, belonging and the "Wahs Effect" Rugby league's cultural momentum in New Zealand Whether a second New Zealand NRL team is the next step
About Dr Sarah Wymer
Dr Sarah Wymer is a Senior Lecturer in Sport Leadership & Management at Auckland University of Technology, specialising in sports marketing, fan engagement, digital strategy and commercial partnerships.
About Moneyball
Moneyball is an Australian sports business podcast hosted by sports business commentator Scott Keenan, exploring the intersection of sport, money, media and culture.
Through interviews, analysis and original commentary, Moneyball goes behind the biggest stories in sport to explain the business shaping what fans see on the field.
Follow Moneyball YouTube: https://www.youtube.com/@moneyball_show Instagram: @moneyball_show
Contact the show 📧 [email protected] Questions, guest ideas, sponsorship enquiries and media opportunities are always welcome. If you want to know what's really going on in sport... you've gotta follow the money.
More from Moneyball - The Business of Sport
When Tom Brady joined the Tampa Bay Buccaneers, he helped deliver a Super Bowl and became the face of the NFL franchise. But what happens to a sporting brand when its biggest superstar leaves?
Lauren Jackson has achieved just about everything there is to achieve in basketball. Now one of Australia's greatest ever athletes is helping build the future of the WNBL.
Just over a week before Anthony de Ceglie stepped down as CEO of the Perth Bears, he joined Scott Keenan on Moneyball for an in-depth conversation about building the NRL’s newest club from scratch.
Fox Sports is disappearing, Kayo is becoming the main sports brand, and DAZN is trying to build a much bigger business around the sports fans who watch it.
The Newcastle Knights are back in the NRL Grand Final for the first time in 25 years — but this isn’t a Grand Final preview.