39: MMA Success Stories - FarmHer Hands Founder Angie Nisbet on how she got featured on Sunrise (and 6 other media publications in 6 weeks!)
Media MagnetShow Notes
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As promised, here's the second mini-podcast episode for you to celebrate our doors being open, and this one is a cracker from far west Queensland. Angie Nisbet's business Farm Her Hands has been featured in at least 6 Media publications since she completed the MMA course in July including ABC Radio, Beef TV, Smart Company, Queensland Country Life and just last Monday Angie and her sister were featured in a major story on morning television program Sunrise about internet speeds and how Starlink has helped them build their online business remotely. She's also in the midst of pitching and negotiating stories for A Current Affair and Landline on the ABC.
Together with her sister Shona, Angie runs FarmHer Hands, a remote e-commerce business creating stylish UPF 50+ work gloves for women in agriculture who are out in the elements. Angie is also the voice behind the podcast "Married to the Land," where she passionately highlights the significance of the agriculture sector. FarmHer Hands launched in December 2023 and Angie and sister Shona aim to be strong advocates for rural women's health and sparking meaningful conversations about the vital role of agriculture in our lives.
In today's episode Angie shares the incredible response she's had in the media to her business, the opportunities it has created for her and her brand and ultimately the chance to change the national narrative about women on the land.
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Enough of the box-tickers. My guest today says most small business owners have, at some point, buried their head in the sand about their numbers, come to her flying completely blind, and finally hit the point where enough is enough.
"I think we've attached a lot of success to raising capital." When a business raises $25 million and gets a $100 million valuation, we treat it like a win. My guest today says that's not actually a marker of success at all, and understanding the difference could change how you think about your own business.
Most people who sell a business they've poured five years of blood, sweat and no salary into would take the win and put their feet up for a while. My guest today looked at her payout and thought, "Great, let's do it all again, but harder, faster, and with a lot more on the line this time."
There are 2.2 million self-employed Australians. Nearly half of small business owners aren't contributing to their own super. And most of them are telling themselves the same thing: my business is my retirement plan.
They beat out 14 other applicants for the lease. They opened with 5,000 local social media followers already waiting for them. They had a line out the door on winter mornings. Their biggest day was 444 coffees in a little suburban cafe with just two people behind the counter.