Show Notes
Most flower farmers don’t actually have a growing problem... they have a numbers problem, and in this episode Jenny breaks down why that distinction matters if you want to operate like a professional. She shares how tracking just a handful of core metrics can cut through decision fatigue, reduce anxiety, and replace emotional “vibes-based” choices with clear, grounded strategy. If numbers feel intimidating or tangled up with shame, this episode will help you reframe them for what they are: neutral data that gives you clarity and control.
You’ll hear the exact foundational numbers Jenny considers non-negotiable (revenue, expenses, and true profit), plus what to track next as your farm matures: like profitability by sales outlet, by product, and crop yields for smarter planning. By the end, you’ll have a quick 20-minute action step to look back at last season, find your baseline, and start using your numbers to make growth more predictable and less stressful.
Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Get free flower business resources: www.trademarkfarmer.com/note
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