#270: Allison Ellsworth, Founder & Lead Creative, poppi – Build your brand

Go behind the scenes of one of today’s hottest brands with Allison Ellsworth, founder and Lead Creative at poppi.

After a memorable Shark Tank appearance, poppi exploded into the cultural zeitgeist – going viral on TikTok, getting shout-outs from celebrities, and scaling from startup to $500 million in just four years.

In this episode, Allison shares how to build a brand that moves fast, disrupts in all the right ways, and knows exactly how to stay culturally relevant.

You’ll also learn:

What a “black ops budget” is – and why you need one!

The importance of building a brand, not just selling a product

What it’s really like to pitch on Shark Tank

Channel-by-channel social media tips (one might make you squirm)

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