Erin McGoff: If You're Afraid Someone Will Copy Your Content, You Don't Have A Real Brand

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Erin McGoff spent 30 minutes making a video about the world's most annoying interview question, went to sleep, and woke up to 20 million views. Then she deleted the account. She was an award-winning filmmaker with her sights on Sundance, and "influencer" was the last thing she wanted to be.

Jun talks with Erin about what changed her mind, how her work as a filmmaker assisted her creator career, the impact of her work on other people’s lives, and her "seeding vs. harvesting" seasons for avoiding burnout.

They break down her content strategy, operations, and systems that led her to scaling her platform to millions and launching her career-focused app “StupidFish.”

This episode is for the creators who want to be taken seriously and the professionals scared a personal brand will cost them that.

Chapters: 02:06 Where the drive to serve comes from 04:27 Letting go of the Sundance dream 08:24 The viral video she ran away from 12:05 Inside her lean operation 14:12 Why she still edits everything herself 18:20 Treat content like a job 20:02 Be your own CFO 26:09 The one question that makes decisions easy 27:54 Dream life vs. dream job 32:45 Build StupidFish 38:29 What hiring taught her about leadership 43:22 The 25,000-person waitlist 44:24 How she stays in tune with her audience 47:41 For anyone afraid to be seen

Stay connected: Creator Unplugged on Instagram Creator Unplugged on TikTok Jun’s Instagram