57: A Current Affair's Inbox: Lizzie Pearl's Guide to Hustle, Headlines & Getting Noticed
Media MagnetShow Notes
Join host Liz Nable as she sits down with Lizzie Pearl, longtime journalist and current host of ACA’s new behind-the-scenes podcast "That's ACA!". Lizzie brings a wealth of newsroom experience, passion for storytelling, and candid advice for anyone eager to get their story featured on Australia’s most-watched current affairs show.
About Lizzie Pearl: Lizzie’s decades-long career in journalism, her love for telling real Australian stories, and her role spearheading ACA’s behind-the-scenes podcast.
What Makes a Great ACA Story: Examples of stories ACA seeks - including uplifting community wins, quirky collectors, and powerful exposes. Tips on pitching stories that work for television, with visuals and authentic characters.
How Stories Get Chosen: ACA’s evolving editorial focus, the show’s broad and multigenerational audience (from primetime TV to TikTok and YouTube), and the hunt for good news amid everyday pressures.
Pitching Tips for Founders and Entrepreneurs:
Don’t worry about “bothering” journalists; they’re always looking for genuine stories.
Visuals matter—think about what will light up a screen.
Build relationships over time; persistence and being helpful go a long way.
Don’t try to disguise advertising as news—be upfront and honest about your story’s value.
Building Relationships with Journalists: How to cultivate contacts, stand out in crowded inboxes, and become a trusted source by sharing valuable information—even if it doesn’t directly benefit you.
Best Practices for Email Pitching:
Keep subject lines real and straightforward.
Avoid emojis and urgent language gimmicks.
Watch the show to understand its tone and content preferences before pitching.
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