Show Notes
"So you can speak to it from a very professional level of here's what I'm seeing right now, grassroots, I'm in it, I'm doing the thing. And that's what makes this transition of you taking over and leading TSL really, really exciting. Because again, you're on the front lines, you're doing the thing." WE'RE BACK. Welcome to a very special episode of The Speaker Lab podcast! Today, Grant Baldwin is here to share a massive update about the future of TSL and talk about the future of the speaking industry. After more than a decade building The Speaker Lab into one of the most trusted resources for aspiring professional speakers, Grant is passing the baton — and today, he's here to talk about it with the person taking the reins: Dan Irvin. Dan isn't new to the TSL world. He's been with the company for over five years, has hosted hundreds of webinars, and personally enrolled nearly 500 students into the program. But more than that, he's a full time professional speaker himself (who is right now in a stretch of doing ten paid gigs in ten weeks!). He knows this world from the inside out, both as a coach and as someone actively speaking to dozens of audiences every year. But what's important isn't just the future of TSL — it's also the future of the speaking industry as a whole. Dan and Grant believe that right now is an incredible opportunity for paid speakers, and they're here to tell you why — and how you can take advantage. In this conversation, Grant and Dan get candid about the transition, reflect on what's made The Speaker Lab work, and tackle the question many speakers are asking right now: what does AI actually mean for this industry? You’ll learn: Why Grant Baldwin is passing the reins of The Speaker Lab after 10+ years — and who's taking over How Dan Irvin went from corporate COO to full-time speaker Why Dan believes speaking is AI-proof — and the 3 reasons human speakers can't be replaced How AI is changing the speaking business (efficiency tools, not stage replacement) Why information alone won't grow your speaking career — and what actually will How to design your speaking business around your own life and goals A sneak peek at a $900,000 speaking partnership story coming in the next episode And much, much more!
"The Speaker Lab honestly changed my life. It changed my family's life. We want to continue to be that impact for other individuals and other families. And we know that when we really serve speakers well, they can go out and have a massive impact on audiences all over the place." Episode Resources Calculate Your Speaking Fee (And Join The Email List) Join The Speaker Lab Community on Facebook Subscribe on Apple Podcasts Subscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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"Because a plan that you make alone on the last night of the year is a wish. And a plan you build in a room with coaches looking at your numbers and speakers holding you to it. Now that is a commitment and commitments are what get you booked and paid to speak."
"The audience first plan is not really a strategy. It's a hiding place. Because posting into the void is safe. Nobody tells you no."
"I made a decision in my head, I'm going to America. I'm going to come here, build a business, live a life, get a green card, then get citizenship, do it all above board. But the decision was massive. How do I make it stick?" Welcome back to The Speaker Lab Podcast! In this Alumni Spotlight, Dan pulls up a chair with Julian V. Taylor — a British-born media entrepreneur who spent more than two decades building businesses on both sides of the Atlantic. Julian started in magazine publishing in London, launched RedCoat Publishing in Boston, and produced television for networks like the History Channel and Discovery. Now he speaks to CEOs and leadership teams through his workshop, "Decisions That Stick," part of his broader Bold Bridge Method for working with the C-suite. Julian walks through how a couple of outreach phone calls landed him in front of Vistage groups — one of the toughest rooms there is — and what it was like running his first workshop for a brand-new group in Tallahassee after losing his voice on a London work trip. He breaks down the hands-on tools he brings into those rooms, including a Decision Contract (each participant writes a contract with themselves to keep a decision on track) and a Consequence Ladder that maps where a choice actually takes you. He also gets honest about the session that didn't go well: a third workshop with too many people dialing in remotely, a score that came back below where it needed to be, and the rule he built from it. But the real surprise? The content wasn't the hard part. Julian expected building his curriculum to be the biggest climb. It wasn't — that flowed naturally. The brick wall was everything else: who to call, who to talk to, and the hours it takes to work the phones. Dan and Julian dig into what's actually working now — from a longtime friend who told Julian poolside that his team needs exactly what he teaches, to Vistage chairs recommending his workshop to other chairs. Dan coaches on depth over breadth (go deeper into rooms you've already been in before going wider) and the 85/15 reality of speaking: maybe 15% of the time is on stage, and the other 85% is everything that gets you there. Whether you're building your first workshop, trying to crack into executive peer groups, or grinding through the middle stretch where the content is ready but the pipeline isn't — this conversation is full of practical, honest insight on what it actually takes. You'll learn: How two outreach calls to business owners in Ohio turned into three back-to-back Vistage meetings in Florida Why Julian ran his first Vistage workshop with almost no voice, and why not overthinking it helped The Decision Contract: the agreement each CEO writes with themselves, on paper, to keep a decision on track The Consequence Ladder, Julian's three-lane interstate for seeing where a decision's consequences push you Why you can't blanket-call or blanket-email Vistage chairs, and what to do instead What a low score on his third workshop taught him, and why he now turns down rooms full of people dialing in remotely The part Julian expected to be hardest (building the content) vs the part that actually is (finding planners with an event six months out) Dan's 85/15 rule: how little of a speaking business actually happens on stage Why a friend's comment by the pool and chair-to-chair referrals beat a bigger list, plus Dan's case for 30 minutes of outreach a day How speaking pulled Julian into consulting, including a succession plan for an owner whose four kids are buying the business
"The famine is not caused by the famine. The famine is caused by what you did not do during the feast."
"Undercharging is not humility. It is a positioning problem and oftentimes a confidence problem. And that confidence problem is wearing a humble costume."