Save Your Wardrobe - Save the Planet! with LVMH Innovation Award Winner Hasna Kourda
Tech Powered LuxuryShow Notes
This week, we are thrilled to bring you an exclusive interview with Hasna Kourda, the award-winning Tunisian entrepreneur, founder of Save Your Wardrobe. Hasna is tackling some of the most complicated issues in the fashion industry: the creation of a circular business model, facilitating care and repair to increase a product’s lifecycle.
Hasna Kourda’s upbringing in Tunisia shaped her vision to solve one of the biggest issues in the fashion system: turning a linear business model into a circular one.
Going from “production to consumption to waste” into “production to consumption to repair and recycle to a new production” is no easy feat. There are several external components that influence our purchasing drivers and the system demand creation. Becoming aware of them is the first step into changing them.
Not everything is lost. Hasna is bridging the gap and distributing the responsibility between brands and consumers when it comes to managing a product’s lifecycle. There are other initiatives and players who are also creating a more sustainable future.
ABOUT
Season 4 of Tech Powered Luxury is brought to you in partnership with Seoulista Beauty, a cryo-powered skincare brand, as well as our sponsors, Sinead Keary the Label and Digital Luxury Group.
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THE TECH POWERED LUXURY TEAM
Producer & Host: Ashley McDonnell
Partnerships: Cliona Jordan
Videography: Ben O’Neill, Christos Celniku and Morgan Prudhomme
Photography: Anastasiia Redko, Anastasiia Lopushynska and Madeline Gillespie
Production Assistants: Abigail Herbert, Gemma Brennan, Tessa Haughton Lynch and Klaudia Skierska
Newsletter: Beatriz Barros
Styling: Johanna Dooley
Styling Assistants: Cian Crowe and Alison Murphy
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