
Show Notes
In an incredibly inspiring episode, Paul Chandler shows how the small actions of individuals can make big changes. And that we all hold the power to make positive change in our own way.
Paul is the previous Chief Executive of the online fair trade organisation, Traidcraft and former President of the European Fair Trade Association. He is a Board member of the Co-op Group amongst other Board positions within other ethical companies.
We discuss the need for the right guardianship in any business with purpose, to ensure it stays true to its values – and how credibility and diversity is critical for this.
Paul reflects on the growth of Fairtrade movement over his career, from a time when big corporations thought it had no future, to customers demanding Fairtrade products in their supermarkets.
More from Building Better Business
In this Fairtrade 30th special, John Steel talks with Cathryn Higgs from the Co-op, Bob Doherty from the University of York, and Silvia Herrera from Mexico’s Ejidos San Fernando coffee cooperative.
Sahil Kher, Good Law Project; Zack Polanski, Deputy Leader of the Green Party; Becky Annison, Chancery Lane Project; Mhairi Littlewood, Better Business Act
Martin Ndegwa, Mutira Coffee Farmers Association; Emily Pearce, Co-op & Hans Perk, Okiocredit
Helen Bird, Business Lead Head, WRAP; Lucy Reynolds, CSR Communications VP, Boots; Lee Man, Head of Community Fairtrade and Regenerative Sourcing, The Body Shop.
Alex Maitland, Oxfam International; James Ghaffari, B Lab & Lebi Hudson, General Manager of RSTGA cooperative in Tanzania + Cafédirect Director