Show Notes
What makes an event truly unforgettable — and what can product teams learn from it? In this episode, Teresa sits down with Petra Wille to explore how Petra and her co-organizer Arne design experiences (not just events) at Product at Heart and their Product Leadership gatherings. From a candlelit speakers' dinner in a rosemary-covered greenhouse to a disco ball that appeared for exactly 20 seconds, Petra shares how intentional design, sensory details, and a little bit of goofy magic help attendees shed their corporate armor and open up to real inspiration and connection. Teresa draws the parallels back to product design — from designing for delight and awe, to the classic question of who you're choosing to serve.
In this episode, Teresa and Petra explore the art of creating experiences — whether at a conference or in a product — and why the details that seem extravagant are often the ones that matter most.
More from All Things Product with Teresa and Petra
Team events are making a comeback. After years of remote work and tight budgets, companies are bringing people together again, and many are looking for experiences that go beyond the usual offsite. So should companies deliberately send their people somewhere strange, uncomfortable, and awe-inspiring, and what actually happens to a team when they do?
You've got twelve people and one hour booked at next week's offsite. Can someone teach your team to do continuous discovery in that hour? Teresa Torres's answer is a flat no — and this episode is about why.
We now record almost everything — every meeting has an AI note-taker, and some people wear glasses that capture every word. So what does that do to our relationships when nothing is forgotten and everything can be fact-checked?
Is innovation the goal — or just a byproduct of solving customer problems well? In this episode of All Things Product, Petra Wille and Teresa Torres unpack one of the most misused words in product: "innovation." Teresa makes the case that chasing novelty for its own sake pushes teams toward complex solutions that don't actually serve customers better, while Petra argues that simplicity and reduction can be their own kind of innovation.
What if the ideas you throw away tell you more about the health of your product process than the ones you ship?