#509 Brad Dieter - Lack of Disease Doesn’t Mean You’re Healthy
Lift Free And Diet Hard with Andrew CoatesShow Notes
Brad Dieter, now CEO of FITTR, returns to the podcast to bring the perspective of his PhD in Exercise Physiology to a wide-ranging conversation about coaching, trust, health, alcohol research, GLP-1 medications, and the future of fitness.
We discuss:
• What the “commoditization of everything” means • Why commoditization can hurt both coaches and consumers • Where lower-cost standardized services can actually be beneficial • Where commoditization starts sacrificing quality • How the music industry offers a useful comparison for fitness coaching • Why high-service coaching may become even more valuable • The “tragedy of the commons” and why trust is a limited resource • How short-term influencer incentives can erode trust across an entire industry • Why real outreach and relationships still matter • How consumers can evaluate coaches and services • Wearables, health data, and information overload • Why good coaching should give people more agency, not less • Are we measuring health—or just measuring the absence of disease? • Why “normal” lab values do not necessarily represent optimal health or function • Functional health metrics and quality of life • Why we may be tracking the wrong markers • How observational research created the impression that light drinking was healthier than abstaining • Why the alcohol “J-curve” became so influential • Why panic around weight regain after stopping GLP-1 medications can miss the bigger picture • And much more
Follow Brad:
@brad.dieter
CHAPTERS
01:49 Origins and Conferences 02:37 Commoditization Explained 06:02 The Music Industry Shift 09:21 The Future of Fitness Coaching 14:19 Grifters and High-Service Coaching 20:08 The Tragedy of the Commons 22:45 Rebuilding Through Real Outreach 25:22 Advice for Consumers 27:33 Wearables and Data Overload 30:29 Trust in Real Coaching 31:35 Giving People Agency 35:00 Rethinking Health Markers 36:57 Functional Health Metrics 40:11 Quality of Life Matters 43:18 Beyond “Normal” Labs 44:37 The Alcohol J-Curve Myth 49:26 The GLP-1 Rebound Conversation 54:57 Final Thoughts and Contact Info
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