Reinventing Period Care Without the Shame with Kate Doyle
Cut Through the Noise with Aisling O' RourkeShow Notes
This week, Aisling talks to Kate Doyle, founder of EcoKinly, a Wexford-based brand breaking new ground in women’s health and hygiene products.
Kate shares what it's like to market a product most people have never seen, how she handles the lingering taboo around periods and women’s hygiene, and why she thinks the conversation is shifting from a "female health issue" to a waste, cost-of-living and education issue.
In this episode, you’ll discover: What reusable period care actually looks like, and why Kate links it to a habit people already know The extra layer of marketing: explaining what your product is before you can explain why it's better Why some retail buyers instantly get what you’re trying to do and others don't Period poverty, girls missing school, and the importance of talks with the Department of Education about reusable pads in secondary schools
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