Episode 130: How to Build a Creator Career That Survives Algorithm Changes
The Creator Passport PodcastShow Notes
What happens when a three-month trip turns into an entirely new life and eventually, two full-time careers?In this episode of the Creator Passport Podcast, we sit down with Katie and Ben, the husband-and-wife team behind Two Wandering Soles. After quitting their jobs in 2014, they traveled through South America, taught English in South Korea, embraced van life, and built a travel blog that grew to more than 500,000 monthly page views.Katie and Ben share how they turned that early passion project into a sustainable creator business, what it’s really like working with your spouse, and how they’re continuing to travel and create while raising two young daughters.We also explore why they shifted their attention from blogging to Instagram, how niching down helped them gain roughly 35,000 followers, and how greater confidence in pitching and negotiation helped them generate more than four times their Creator Passport investment through brand deals.In this conversation, we cover:Turning a travel blog into two full-time careersAdapting when algorithms and creator income streams changeBalancing a website, social media, email marketing, and family lifeGrowing on Instagram through consistency, clear content pillars, and information-rich postsNegotiating brand deals and confidently charging what your work is worthDeciding when to accept, negotiate, or walk away from an opportunityBuilding genuine community as a creatorTraveling adventurously with young childrenKatie and Ben’s advice for anyone starting as a creator todayWhether you’re building a travel brand, working alongside your partner, navigating a changing creator economy, or wondering how parenthood fits into an adventurous life, this episode is packed with honest lessons and practical advice.Links and resources:Visit Two Wandering SolesFollow Katie and Ben on InstagramWatch Katie and Ben’s Creator Passport case study
More from The Creator Passport Podcast
What do you do when the content that built your audience is the content burning you out?
Building the product is the easy part.
Brad Bizjack is back, one of our closest friends, a mindset coach who's helped nearly 100,000 people over 13 years, and the person we send every creator to when strategy isn't the problem.
You're posting consistently but it feels like nobody is seeing it. Or your views are climbing but the money isn't following. Those are the two problems every creator has to solve, and most people only know about the first one. In this episode of The Creator Passport Podcast, we're breaking down both problems and exactly what changed for us at each stage. It took us 9 months to hit our first 1,000 followers, and even after we figured out growth, we had to learn that followers don't automatically turn into income. We're covering: • Why posting more isn't fixing your growth, and the 9 month to 1,000 follower story that taught us that • The 4 systems that changed everything: understanding your target audience, hooks, repeatable formats, and a weekly content review process • How to read your analytics without the emotion: skip rate, watch time, and retention • The outlier video trap, and why you shouldn't double down on random viral posts • Why a creator with 50,000 followers can make bank while someone with 200,000 barely cracks six figures • The pitch that went unanswered for 6 months and turned into two $20,000 to $50,000 expeditions • The mindset and personal growth work Giselle wishes she had started years earlier If you feel invisible right now, grab our free 5 part Creator Success Training at the link below. And if you're growing but not earning, next week's episode is the one for you. We're going deep on exactly what to do when brands don't reply, ahead of our free Don't Get Ghosted by Brands challenge. If you enjoyed this episode, leave us a five star review on Spotify or Apple Podcasts. Want to be first to know when we open doors to our next cohort of The Creator Passport? Join the VIP priority waitlist at the link below and get two free lessons from our coaching program the moment you sign up: https://theloverspassport.myflodesk.com/r0le4nksrr 🎯 LINKS & RESOURCES Get the free 5 part Creator Success Training: https://theloverspassport.myflodesk.com/o6z5agw95f Join the TCP VIP Waitlist: https://theloverspassport.myflodesk.com/r0le4nksrr Watch on YouTube: https://linktw.in/zdDLCr Join the Viral Content Vault: https://checkout.theloverspassport.com/viral-content-vault/?ref=podcast
You have the strategy. You've watched the tutorials, saved the hooks, and you know what to post. So why aren't you growing?In this episode, we break down the seven invisible bottlenecks we see holding creators back over and over again. These aren't strategy problems. They run deeper than that, and they might be the real reason you haven't made the leap yet.Here's what we cover:Perfectionism disguised as high standardsCreating for other creators instead of your audienceOperating from a disorganized hard driveBelieving nobody can do it as well as youTreating everything as equally importantReinventing the process every single timeHiding in content creation instead of running the businessIf any of these hit close to home, this episode will show you exactly where you're stuck and what to do about it.If you enjoyed this episode, leave us a five star review on Spotify or Apple Podcasts.Want to be first to know when we open doors to our next cohort of The Creator Passport? Join the VIP priority waitlist at the link below and get two free lessons from our coaching program the moment you sign up.https://theloverspassport.myflodesk.com/r0le4nksrr See you next Friday.