Summary
Marketers are increasingly recognizing the disconnect between ad campaign metrics and actual revenue, coining the term "bullspend" to describe ineffective spending. In a candid reflection, one marketer shares their experience of presenting only positive metrics, such as impressions, to their boss, highlighting the need for a shift in focus from mere reach to tangible results. The conversation emphasizes the importance of utilizing platforms like LinkedIn, which reportedly offers the highest return on ad spend among major networks.
In a broader discussion about resilience and adaptability, the speakers urge listeners to confront uncertainty with faith and confidence. They argue that while fear is a natural instinct, it should not dictate actions or thoughts. Instead, they advocate for a proactive approach to life, encouraging individuals to lead with certainty and support one another in challenging times. The message underscores the interconnectedness of humanity and the collective strength that emerges when people unite in the face of adversity.
Show Notes
We are living in a time of uncertainty – even a time of fear. But there is one thing that is never uncertain, one thing that can erase our fear once and for all: The RESILIENCE of humanity and our in-born power of FAITH. These are the beautiful, innate traits of being human. We are adaptable by our very nature. We find a way. And we always overcome. Uploaded 27-03-20Life rarely gets easier. But uncertain times are a gift. They call us to become stronger and more resilient. They challenge us to quiet our minds and recognize the miracle of life within us. They encourage us to dig deeper. To examine our fears and draw on our faith to overcome them. This faith is not necessarily religious, although it can be. It is part of our true nature as humans. Faith allows us to drive in cars hurtling at 65 miles per hour and get on planes that fly through the sky even faster. It allows us to leave our homes each day believing that we will return. Faith is choosing to be certain in the face of uncertainty. It means knowing at our core that we are more than anything life can throw at us. It means we don’t let the possibility of challenges and pain in the future keep us from living our lives today. Faith is conviction, and conviction is contagious. Faith can conquer the herd mentality, helping us lift others up instead of bringing them down. It can help us step out of fear and realize: We’re more than our instincts. We have the ability to choose. And we can choose light, love, passion and purpose in everything we do. Today is your chance to start brand new. Watch the video to hear from Tony on the power of faith to build resilience, then visit the resources below for more. And don’t forget to check out Tony’s powerful Unleash the Power Within event to see these strategies in action. Unleash the Power Within is the signature event designed by entrepreneur, best-selling author and #1 personal development leader Tony Robbins. This revolutionary four-day seminar has been attended by millions of people around the world for its renowned, life-changing content. Hosted by Tony and a team of leading experts across multiple industries, participants learn methodologies to break through all limits and create an improved quality of life with unlimited energy and passion. Each day of the event focuses on key areas of life to improve, including work, spirituality, relationships and health.Celebrity attendees of Unleash the Power Within include actors Hugh Jackman and Gerard Butler, Grammy Award-winning musician Melissa Etheridge, television host Maria Menounos, rapper and songwriter Pitbull, snowboarder Shaun White and professional tennis player Serena Williams.Now available as an immersive virtual event in addition to an in-person event, Tony Robbins and Unleash the Power Within are reaching more people than ever before. With record-breaking attendance, virtual events have drawn crowds of more than 30,000 people from 195 countries. Learn more about Unleash the Power Within: https://www.upwvirtual.com/Learn how to stop living in fear: https://www.tonyrobbins.com/mind-meaning/how-to-use-fearDiscover how to believe in yourself: https://www.tonyrobbins.com/building-confidence/how-to-believe-in-yourselfRead about the 10 gifts of life: https://www.tonyrobbins.com/the-gifts-of-lifeFollow TR:Facebook: https://www.facebook.com/TonyRobbinsTwitter: https://twitter.com/tonyrobbinsLinkedIn: https://www.linkedin.com/in/ajrobbinsInstagram: https://instagram.com/tonyrobbins/Website: https://www.tonyrobbins.com/ Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he's called upon to consult and coach s Learn more about your ad choices. Visit megaphone.fm/adchoices
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Joe Polish is the leader of the Genius Network, an organization that brings together powerful entrepreneurs in a think-tank style environment to discuss breakthroughs, collaboration, connection and more. In this episode of the Tony Robbins podcast, Joe Polish sits down with Tony Robbins and Peter Diamandis, founder and chairman of the X Prize Foundation, to discuss the psychology of success.
Sit down with Tony Robbins and Danny Meyer behind-the-scenes at Business Mastery. Danny reveals how every business strategy starts with the idea of “enlightened hospitality” – and how leading with hospitality at the top of mind not only transforms business outcomes for stakeholders but inspires a healthy internal culture within any company. Uploaded 20-05-21In their conversation, Danny shares the story of how Shake Shack grew from a hot dog cart into a world-famous restaurant sensation. He also unveils an essential trait that all entrepreneurs have in common and what is absolutely necessary to stay relevant and how to constantly innovate in one of the most competitive industries in the world. If you’re in the hospitality industry or restaurant business, do not miss this insightful interview! About Business Mastery Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with the cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors. Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems. During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more. Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners. Learn more about Business Mastery: https://tr.tonyrobbins.com/business-mastery Follow Tony Robbins Facebook: https://www.facebook.com/TonyRobbins Twitter: https://twitter.com/tonyrobbins LinkedIn: https://www.linkedin.com/in/ajrobbins Instagram: https://instagram.com/tonyrobbins/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Todd Hartley, CEO and Founder of WireBuzz, an award-winning marketing and video production company, shows you how to make connections with your buyers and help them build consensus among their team using the power of video. Uploaded 27-04-20In today’s marketplace, no one makes major buying decisions alone. They have buying coalitions, stakeholders whose approval and buy-in they need to get before moving forward on your proposal. There’s the CFO, who cares about efficiency and budget. There’s the CEO, who wants innovation and competitive differentiation. There’s marketing, who cares about customer experience. And there are countless other stakeholders, depending on the product or service you offer. Tony shared his top tips for mastering sales in a podcast available at https://www.tonyrobbins.com/podcasts/episode-9. But how can you help your internal champion go down the hall and influence these team members to buy-in to your product or service? Todd found that creating a high-level overview video about the proposal that both shows and tells what you’re going to provide is an easy way to get the stakeholders on your side. In fact, this one trick earned Todd $215,000 in new revenue in one month.Within 10 minutes of Todd’s first video sales presentation, his buyer sent a thank you note. She sent his video to all of her contacts, helping her to champion his company internally. People all over Canada were watching the video. This is how you make the sale in a remote working environment: virtually meet your clients where they are, get them exactly the information they need and TRACK your “live” interactions from start to finish. Tony teaches that people buy when they experience massive clarity. In this video, Todd shares how to use video to get them to the right level of certainty and emotional connection to the problem that you solve – and how to close more deals. Read about how to create connections and build rapport at https://www.tonyrobbins.com/career-business/how-to-make-instant-connections. You can learn even more actionable strategies for making sales, building partnerships and growing your company at Tony’s life-changing event for entrepreneurs and business owners, Business Mastery. Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors. Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more. Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners. Learn more about Business Mastery: https://tr.tonyrobbins.com/business-mastery Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
This Labor Day, celebrate your true purpose! At a time when so many people believe they don't decide their destinies, you must step up and take control of your future — instead of waiting for things to change. Watch the rest of Tony's incredible video at http://bit.ly/tr-laborday Learn more about your ad choices. Visit megaphone.fm/adchoices
Congratulations to the Class of 2020! Today we honor each and every one of you — this is an achievement to be celebrated! Let the consistent commitment, focus, and passion that brought you to this milestone continue to drive you towards whatever is next for you.Uploaded 15-05-20As you navigate these unique times, remember that there are no straight lines in life! It’s a CONSTANT process of learning, improving, and evolving. Stay flexible! The moment we overcome one challenge, I can promise you’ll soon be facing a new one; that’s what GROWTH is all about. Have faith in your abilities to do anything you congruently commit yourself to. Create a vision for your highest self — what do you want to become a decade from now? If the path doesn’t exist yet, CREATE IT! If you can’t find a way, STEP UP and MAKE a way.Graduation may look and feel different this year, but what brought you to this proud moment are the universal tried and true power virtues that guide us in any environment and every era — persistence, resilience, resourcefulness, creativity, playfulness, hunger, grit, and grace. Watch the video for my full message to graduates, and tag any 2020 grads who need to hear it! To the #ClassOf2020 — CONGRATULATIONS on your achievement. I wish for you an extraordinary life!*FREE* Copy of Tony Robbins' UNSHAKEABLE Book: https://www.unshakeable.com/Follow TR:Facebook: https://www.facebook.com/TonyRobbinsTwitter: https://twitter.com/tonyrobbinsLinkedIn: https://www.linkedin.com/in/ajrobbinsInstagram: https://instagram.com/tonyrobbins/Website: https://www.tonyrobbins.com/ Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he's called upon to consult and coach some of the world's finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices