Let's Make This More Interesting

Episode 12: Giving up the gold (with Nick Reed)

Let's Make This More Interesting

Show Notes

Named ‘one of the most 10 influential Brits in Hollywood’ by The Sunday Times, Nick Reed has been a successful Hollywood agent, won an Oscar for a documentary called ‘The Lady in Number 6’, and co-founded the most successful viral content company in the US.

In this episode, Nick discusses with Adam what makes something not just more interesting, but interesting enough to share – along with what it’s like to celebrate winning an Oscar with Bill Murray, how to get cast in a Steven Spielberg film, and how to get a Hollywood studio to buy a writer that nobody wants to buy. And at the heart of Nick’s philosophy is what he calls ‘giving up the gold’: giving value to the other person early, without expecting anything in return. A longer episode that ends this first season, we hope you enjoy it.

Nick's company - Shareability: https://www.shareability.com/ Follow Nick on Linkedin: https://www.linkedin.com/in/nick-reed-79269731/

Watch Nick's Oscar winning film, The Lady in No. 6, here: http://nickreedent.com/

---------

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/

Follow eatbigfish on Linkedin and Instagram

With thanks to our editor Ruth and producer Ross. Hosted on Acast. See acast.com/privacy for more information.

More from Let's Make This More Interesting

Jul 14, 2026

In this episode Adam explores what it takes to use surprise effectively as an integral part of a challenger’s strategy. His guest is Kyrsten Halley, the former Marketing Director of Aldi UK, part of a team that for years has been putting the purposefully unexpected into the drudgery of the weekly grocery shop. One of the key ways Aldi has grown to become one of the Big Four in the UK.

May 19, 2026

In this episode of Let’s Make This More Interesting from eatbigfish, Adam explores what it takes to be more interesting in a very different medium: stop frame animation. Madga Osinska, today’s guest, is a director of short films and commercials for the world-famous Aardman Animations, besides her own projects, and a winner of jury prizes throughout Europe for her work.

May 5, 2026

What does it take to be interesting enough for people to brave the New York City subway to come and join you on a cold, wet, Tuesday night? Every Tuesday night? For two years?

Apr 21, 2026

How engaging do you have to be, really, to break inertia? To disrupt beliefs? And what does that take in your communication and in your culture?

Apr 7, 2026

In this second part of the conversation with Rory Sutherland, Vice Chairman of Ogilvy and behavioural science evangelist, we discuss why Rory feels we are thinking in entirely the wrong way about the payback for marketing, and the different way we need to go about finding those big, engaging ideas that will disproportionately impact the success of our business.

See all episodes →