Matrescence: The Science Behind Why Motherhood Might Make You a Better Founder ft. Michelle Battersby
Female Founder WorldShow Notes
Matrescence is the psychological, emotional and physical transformation your brain goes through when you become a mother. It's the most profound rewiring ever observed in an adult human brain. It's also not in the dictionary.
This week Jasmine sits down with Michelle Battersby, former CMO and cofounder of Sunroom (built and sold in under 5 years) and now President at Peanut, the world's largest online community for moms, to talk about the viral campaign that got the whole internet talking and why matrescence might be the most important word female founders have never heard.
Michelle was also the seventh employee at Bumble and one of the people who helped the app become what it is today. We asked her to walk through the exact steps she took to launch Bumble into new markets (open your notes app!).
She gets into everything, including the mistakes she made with early hires and agency spending, how she built her personal brand when showing up online terrified her, and what she learned scaling and exiting Sunroom that she wishes someone had told her earlier. This is the conversation for every woman trying to build something big while figuring out what becoming a mother actually does to you.
Motherhood and ambition don't just coexist, they fuel each other. Michelle is proof of that. This one's a good one, business besties.
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