Nike vs Adidas: Who Owns Running Culture?

Who really owns running culture? After a breakthrough performance at the London Marathon—where two athletes broke the two-hour barrier in the same race—Adidas has momentum. At the same time, Nike is navigating questions about its brand positioning following backlash at the Boston Marathon. In this episode of Moneyball, we unpack the running wars between Nike and Adidas—and explore how the sport is evolving beyond elite performance. From record-breaking shoes to the rise of run clubs across Australia, this is a story about: Business strategy Brand identity And the shift from performance to participation Because in 2026, running culture might not be defined at the front of the race… But at your local run club. 🎧 ABOUT THE SHOW Moneyball: The Business of Sport is an Australian podcast hosted by former journalist and experienced podcaster Scott Keenan. Each episode breaks down the biggest stories in sport through a different lens—the money, the strategy, and the decisions shaping what you see on the field. From billion-dollar media rights deals to brand battles like Nike vs Adidas, this is where sport meets business. Because if you want to know what's really going on in sport, you've gotta follow the money. Email the show any time [email protected].