Show Notes
This is Automation Unplugged, I’m Ron Callis. Today, we’re bringing you a webinar from One Firefly focused on one of the biggest shifts happening in marketing today: how AI is changing search, SEO, and the way prospects find and evaluate your business online. We originally recorded this webinar in April 2026.
As homeowners and trade partners increasingly turn to tools like ChatGPT, Gemini, Claude, and Perplexity to research solutions and choose service providers, it’s no longer enough to only think about how your business shows up on Google. In this session, we break down what’s changing, what still matters, and how integrators can start taking action to improve their visibility in both traditional and AI-powered search.
During this webinar, you’ll hear from myself, Kendall Clark, Director of Sales & Marketing at One Firefly, and Nathan Steinmetz, SEO Strategist at One Firefly, who joined us to help answer technical questions around AI visibility and SEO.
More from Automation Unplugged Podcast
This is Automation Unplugged, and I'm Ron Callis.
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