Show Notes
Entrepreneurs bring tremendous enthusiasm and energy to building their businesses, but they’re often less excited about the everyday—yet essential—tasks like building the infrastructure needed to accept and send payments. When they do tackle those tasks, they usually discover they’re far more complicated than expected.
That’s why more startups are turning to outside partners to help them build remittance platforms. In a PaymentsJournal Podcast, Avinash Chidambaram, Founder and CEO of Cybrid and James Wester, Co-Head of Payments at Javelin Strategy & Research, discussed how these partners can help growing businesses with everything from compliance to building payment applications.
Complications Abound
There’s much more to a remittance platform than simply collecting payments. Building one typically requires significant and expensive developer resources, particularly in early-stage startups and expanding fintechs without existing systems.
Challenges include onboarding, Know Your Customer (KYC) requirements, compliance, and other features that can affect or delay a launch. Further, these requirements vary depending on the business, so it’s difficult to copy a playbook across an industry. Sending stablecoins across borders, for instance, presents fraud and KYC challenges that are very different from those facing a local hardware store or even a domestic-only bill pay platform.
The challenges of sending and receiving payments across borders are already complex, and they are made worse by the fact that companies must adhere to the unique compliance requirements in every jurisdiction involved. A startup that has found customers halfway around the world has enough on its plate without also navigating the complexities of remittance infrastructure in every market where it operates.
“What surprises people when they start looking at remittances or cross-border [transfers] is that all the complexities that you have in payments in one market are now multiplied for every market that you're trying to go into,” said Chidambaram. “You have to think about all of those rules, all of those regulations, all of the requirements, all the compliance things across every different corridor.”
Rather than outsourcing to a service provider, which can get expensive, a key unlock is to work with technology vendors that handle the compliance posture on your behalf. Not only can experienced partners take the burden off a business’ shoulders, but they can also manage these issues more efficiently and cost-effectively.
“Go do the stuff that you do well, go build your business,” said Wester. “You don't need to be paying attention to the regulatory happenings in a particular jurisdiction that you may be dealing in or sending monies to. Let somebody else do that because that's the part where it's changing.”
Solving the Same Problems
Despite operating in different markets, remittance and B2B companies face similar challenges. For instance, both require significant data collection on users, called KYC for individuals or KYB for businesses. This data is necessary for compliance reasons, but handling sensitive personal information is also a risk to individual businesses. Again, this is where a technology vendor can help; pre-built APIs make this data collection easier and more secure, with fewer developer resources required.
Given the rapid pace of change in payments, organizations must continually adapt to new requirements. Speed, in particular, has become ever more important in B2B payments as suppliers have come to expect real-time transactions whenever possible. And in today’s global economy, payments now move through a 24/7 cycle.
Consider a company purchasing goods from China. It must manage everything from payment timing to constantly fluctuating foreign exchange rates. Rather than manage all of that internally, many organizations find it easier to rely on partners that have already solved these challenges.
“We realized we're already helping other c
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