346: Turning Your Retail Section Into a Reliable Revenue Stream With Justine From Liv and Mimis
The Profitable Play PodcastShow Notes
In today’s episode of The Profitable Play Podcast, I’m joined by Justine, the owner of Liv and Mimi’s Play Café, who is now two years into her business journey.
WATCH on YouTube (plus get a tour of Justine's retail section: https://youtu.be/BpxtDLo8SNIz)
If you’re inside Play Maker Society, you already know how thoughtful and generous she is with her real-world experience—and today she’s sharing it all.
We focus heavily on retail, because Justine brings a strong background in merchandising and has used that expertise to turn her retail section into a powerful, profitable part of her business.
She walks us through how she chooses products, how she thinks about display and flow, what sells best for her audience, and the small changes that have had the biggest impact on her sales.
Beyond retail, we dig into the lessons she’s learned in her first two years of ownership—what she expected versus what surprised her, what she changed after year one, and how she continues to refine her operations, staffing, birthday parties, and membership strategy based on customer behavior.
If you’ve been wanting to grow your retail revenue—or you’ve felt stuck trying to choose the right products or manage inventory—this conversation will give you tons of practical insight and real examples you can apply right away.
Tune in to hear how Justine approaches retail with intention and how those strategies have contributed to both her revenue and her customer experience at Liv and Mimi’s Play Café.
Justine's Website Justine's IG Justine's Tik Tok
OTHER RESOURCES: Play Cafe Academy & Play Makers Society Getting Started With Your Play Cafe [YouTube Video Playlist] What's Working In The Indoor Play Industry 2025 Guide Fund Your Indoor Play Business [Free Training] Indoor Play Courses & 1:1 Consulting Waitlist Michele’s Instagram Michele’s Website Play Cafe Academy YouTube Channel ETSY Template Shop Prepare Your Indoor Playground For a Recession Play Cafe Academy & Play Makers Society Questions and Support: [email protected]
TOOLS & OTHER LINKS:
Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD Questions and Support: [email protected]
TOOLS: Wellness Living POS and Branded App Software Play Space Brain (Mention This Podcast For Special Pricing!) Simplify and Scale with 50% OFF WellnessLiving Active Campaign Free Trial Free Demo of Aluvii All-In-One POS
More from The Profitable Play Podcast
Why do some indoor playgrounds and play cafés become profitable, sustainable businesses while others stay stuck, even when they have similar concepts, markets and opportunities?
After more than a decade in the indoor playground industry, I've developed a little bit of a sixth sense for decisions that look great on opening day but can become expensive, inefficient or incredibly frustrating later.
In this episode of The Profitable Play Podcast, I’m sitting down with Steve and Dave from Lilliput Playhomes to talk about what really goes into designing and building play equipment for commercial spaces.
In this episode of The Profitable Play Podcast, I’m sitting down with Charlotte from Children’s Factory to talk all about designing indoor play spaces that are intentional, engaging, durable, and built for the way children actually play.
In this episode of the Profitable Play Podcast, I sit down with Karri Bowen-Poole, founder of Smart Playrooms, a design firm specializing in creating intentional play spaces for both homes and commercial facilities. We explore what makes a truly great play environment and how thoughtful design can encourage independence, spark imagination, support child development, and create a better experience for both children and their caregivers.