Zsofia Jamieson on becoming your own health advocate, building a beautiful venture from the inside out, and The Fertility Class
Out Of The CloudsShow Notes
In this episode of Out of the Clouds, host Anne V. Mühlethaler welcomes Zsofia Jamieson, co-founder of The Fertility Class, for an illuminating conversation about reproductive health, entrepreneurship and the power of becoming your own health advocate. Zsofia is a certified Aviva Method teacher, entrepreneur and former fashion executive who served as Global Head of Business Operations for luxury e-commerce group Net-a-Porter. Diagnosed with severe PCOS as a teenager and told she might never conceive, she was surprised to heal naturally through movement and nutrition, and today dedicates her work to helping women worldwide reconnect with their bodies and reproductive health.
Zsofia tells Anne about her upbringing in a small town in Hungary, where she grew up during the transition from socialism to capitalism. At just 15, she moved to the United States as an exchange student, an adventure that would shape her into the resilient, driven woman she is today. She shares how she went on to study business and logistics, and how she found her calling at the intersection of operations and luxury fashion.
Zsofia then goes on to explain the health struggles that had been simmering beneath her high-powered career. Diagnosed with PCOS (polycystic ovarian syndrome) as a teenager, she spent a decade on birth control pills that masked her symptoms. When she came off the medication to start a family, all her symptoms returned with a vengeance. This crisis became a catalyst for transformation. Through her own research, Zsofia discovered the Aviva Method, a Hungarian practice of therapeutic fertility exercises that she would later introduce to the UK and US.
The Fertility Class is a science-backed exercise method for fertility and hormonal health: a guided movement programme designed to support reproductive health naturally. Through gentle, targeted exercises that enhance pelvic circulation and hormonal balance, it helps the body create the ideal conditions for conception. Practiced for decades and trusted by doctors, the method empowers women to take an active role in their fertility from home, on their own time. It addresses menstrual health, supports those trying to conceive, and helps with conditions including PCOS, endometriosis and fibroids.
Anne and Zsofia explore the science behind these exercises, which Zsofia describes as a way to counteract the effects of our sedentary lifestyles on reproductive health. The pair discuss how sitting for extended periods essentially cuts off blood flow to our reproductive organs, depriving them of oxygen, hormones and nutrients. The fertility exercises work by rhythmically contracting and releasing the muscles surrounding these organs, pumping blood flow and tapping into reflexology points connected to hormone-producing glands.
Zsofia speaks passionately about the gap in women's healthcare, the vast space between doing nothing and pursuing invasive medical treatments. With one in six couples struggling with infertility, 10% of women affected by PCOS and another 10% by endometriosis, she sees The Fertility Class as filling a crucial need for accessible, evidence-based tools that empower people to rebalance their hormones, restore pelvic circulation and reconnect with their bodies naturally.
An empowering conversation about health advocacy, the wisdom of listening to our bodies and creating tools that truly serve reproductive wellbeing. Happy listening!
Selected links from episode The Fertility Class website The Fertility Class on Instagram The Fertility Class Men's Programme Net-a-Porter Mr Porter The Outnet Natalie Massenet The Aviva Method PCOS (Polycystic Ovarian Syndrome) - NHS information Endometriosis Hypothalamic Amenorrhea The playlist from guests of Out of The Clouds answering 'What song best represents you?' The Song that best represents Zsofia (especially on HIGH volume:) The Shapeshifters: Lola's Theme Zsofia’s favorite book: Magda Szabo: Iza's Ballad (Original Hungarian title: Pilátus
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