Playbook 8: Running a Killer Demo

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Every 10th episode, we tear down one topic. This is how to run a killer demo.

FOUR ACTIONABLE TAKEAWAYS

Show the 20% of your features that solve 80% of the problems.

Always prep for who is in the room, what they want to see, and the objective of the call.

Show as few screens as possible in the demo, go right into the “Aha” moments, and ask questions.

Control the room by setting expectations upfront and directing excessive questions to future calls.

RESOURCES DISCUSSED:

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Gong improves your win rates, starting with their Discovery Cheat Sheet + our top discovery tactics (in the link).

Improve sales execution with Outreach. Click to watch our playbook on how to write better subject lines.

Share demos, proposals, and customer stories that push opportunities over the finish line with Vidyard. Click to see our top video tips + use promo code 30MPC to upgrade to a Pro account free for 30 days.

Dooly instantly syncs notes to Salesforce and automatically adds contacts to accounts. Click to access the sales template we use to qualify and close more deals, faster.

Automate conversational texting for the entire customer journey with Skipio. Click to check out our best practices for texting prospects.

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