Kate Wilson - James & Wells | Your Competitive Edge Can Be Copied, Unless You Protect It | Ep 19
NZ Innovation & Export PodcastShow Notes
Intellectual property can be far more than a defensive legal tool. IP strategist Kate Wilson from James & Wells explains how innovative New Zealand businesses can use patents, trademarks, designs, competitive intelligence and collaboration to build an edge in global markets. Kate shares stories involving acquisitions, competitor research, overseas manufacturing, employee risk and some expensive IP mistakes, along with practical advice for businesses developing products, technology or other innovations they do not want competitors copying.
Show Notes: Kate Wilson's book The Hidden Mechanics of IP: Demystifying Intellectual Property Buy on Amazon: https://www.amazon.com/dp/B0FF44XKDV/
Timestamps: 0:00 Introduction 1:20 What an IP strategist does 3:49 Kate Wilson's path into intellectual property 8:07 The IP strategy behind a major acquisition 14:14 What intellectual property really includes 16:09 How much IP protection is worth paying for 20:04 Kate's three cogs of IP 24:01 Freedom to operate and avoiding costly mistakes 29:45 Why NZ exporters need protection at home 32:44 Creating an IP-conscious business 38:26 How Zespri protects its varieties 40:14 Patent trolls and strategic patent use 43:56 Why patent titles are deliberately vague 45:21 Protecting IP when manufacturing in China 47:07 Kate's key takeaway
Follow James & Wells here: LinkedIn - https://www.linkedin.com/company/james-&-wells-ip/ YouTube - https://www.youtube.com/@jameswellsintellectualprop4184 Website - https://www.jamesandwells.com/
This Podcast is brought to you by Duoplus – The Digital Marketing Agency for businesses focused on growth. Find out more here: https://www.duoplus.nz
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