Bruce Carden - TRT | Building a Culture of Innovation That Drives Business Growth | Ep 22
NZ Innovation & Export PodcastShow Notes
How do you build a $100 million-plus engineering business by solving problems others consider impossible?
Bruce Carden, Managing Director of TRT, explores the innovations behind the company’s heavy transport and crane solutions, its expansion into Australia, and the challenges of introducing technology years before customers are ready to adopt it.
From world-first engineering solutions to family business succession, Bruce shares lessons from nearly six decades of TRT history and what it takes to build a business for the long term.
Timestamps: 0:00 Introduction 2:53 TRT's History and Family Legacy 4:58 Innovation in Heavy Transport Technology 11:02 Quick Connect: From Days to Minutes 13:03 The Challenge of Innovating Too Early 18:06 TractionAir and the Australian Road Train Market 24:00 Building Safer Pick and Carry Cranes 26:29 TRT's Culture of Solving Impossible Problems 28:24 Defence Engineering and World-First Solutions 35:00 Family Ownership and Business Succession 37:45 Expanding from New Zealand into Australia 44:52 The Value of Independent Governance 48:15 Marketing, Margins and Profitable Growth 52:04 Business Resilience Through Innovation 53:18 How to Contact TRT
Follow TRT here: Facebook - https://www.facebook.com/trtltd Instagram - https://www.instagram.com/trt_madepossible LinkedIn - https://www.linkedin.com/company/tidd-ross-todd-ltd YouTube - https://www.youtube.com/@trt_tidd Website - https://www.trt.co.nz
This Podcast is brought to you by Duoplus – The Digital Marketing Agency for businesses focused on growth. Find out more here: https://www.duoplus.nz
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