Show Notes
Marketing faces several enduring challenges, including driving business growth, establishing a framework for success and putting customers firmly at the heart of the business.
This episode of The Marketing Week Podcast provides a case study for any marketer facing these universal challenges. Arla Foods' CMO Patrik Hansson joins editor-in-chief Russell Parsons to share how he led the organisation through a marketing transformation, helping it cut through with customers, drive growth and reframe the effectiveness conversation.
This episode of The Marketing Week Podcast is sponsored by Kantar. LINK is an end‑to‑end creative effectiveness system, built for modern campaigns. Discover how you can drive stronger campaign performance and brand growth with LINK by Kantar. Hosted on Acast. See acast.com/privacy for more information.
More from The Marketing Week Podcast
Are you feeling stuck in your career? With 69% of marketers reporting a lack of career progression in the last year, according to Marketing Week’s 2026 Career & Salary Survey, many are feeling stagnated, stuck and searching for something new.
Stanley 1913 is a brand with more than 100 years of heritage, but it's the last few years which has seen the drinkware business achieve mammoth growth.
Carwow's chief marketing officer Ben Carter is a marketer on a mission to help put marketing back at the centre of brands' growth efforts.
What drives founders forward? For Ben Branson, who launched Seedlip in 2015, it is twofold: a “fear of failure” and “being dissatisfied about something" and wanting to change it.
Have marketers invented a language to describe performance no one else in the business understands?