Show Notes
Stanley 1913 is a brand with more than 100 years of heritage, but it's the last few years which has seen the drinkware business achieve mammoth growth.
In this episode of The Marketing Week Podcast, work and careers editor & podcast lead Molly Innes is joined by Stanley's chief brand officer Kate Ridley to find out how the business is driving growth after achieving mega viral success online.
She joined the brand last year as a consultant to build out its global marketing function, before taking on the role on a permanent basis. Before Stanley, Ridley spent more than 20 years at Adidas and in the episode shares the lessons she picked up at the sportswear giant, and how she's carrying them through, as she looks to maintain growth at Stanley.
The business is now entering new categories of sports and fashion, eyeing up welcoming new consumers to the brand. Ridley explains Stanley is doing this without alienating its longstanding fans. Hosted on Acast. See acast.com/privacy for more information.
More from The Marketing Week Podcast
Are you feeling stuck in your career? With 69% of marketers reporting a lack of career progression in the last year, according to Marketing Week’s 2026 Career & Salary Survey, many are feeling stagnated, stuck and searching for something new.
Carwow's chief marketing officer Ben Carter is a marketer on a mission to help put marketing back at the centre of brands' growth efforts.
What drives founders forward? For Ben Branson, who launched Seedlip in 2015, it is twofold: a “fear of failure” and “being dissatisfied about something" and wanting to change it.
Have marketers invented a language to describe performance no one else in the business understands?
In this episode of The Marketing Week Podcast, news editor Niamh Carroll is joined by Unilever's beauty and wellbeing division global vice president of digital, social and AI transformation Selina Sykes.