How Unilever is transforming brand building with creators, social media and AI
The Marketing Week PodcastShow Notes
In this episode of The Marketing Week Podcast, news editor Niamh Carroll is joined by Unilever's beauty and wellbeing division global vice president of digital, social and AI transformation Selina Sykes.
She explains how Unilever's approach to brand building has changed - and what's remained - as well as how to effectively manage a team through constant transformation in a world where how people shop and consume media is rapidly changing.
"The fundamentals are exactly the same," says Sykes, who will be sharing more about Unilever's transformation at Festival of Marketing 2026. "But what we've seen is that how you achieve those things is radically different, and it continues to change."
This episode of The Marketing Week Podcast is sponsored by Kantar. Its LINK AI creator content insights turn influencer ads into predictive insight you can act on. Discover how you can invest with confidence, not guesswork with LINK AI by Kantar. Hosted on Acast. See acast.com/privacy for more information.
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