Show Notes
Distributor or broker? Miki Talebi built oomé smoked tofu into Whole Foods and breaks down the CPG distribution mistake most founders make.
If you think signing a distributor means your product will finally get on shelves, this episode is the correction.
Miki Talebi, founder of oomé, grew a premium smoked tofu brand into Whole Foods, Save On Foods, Metro and Longos with no CPG background and a PhD in psychology instead.
She explains
why she self-manufactures (there are no vegan smokehouses) why her product has to stay between 1 and 4 degrees or it gets rejected at the dock how she prices at a premium and makes retail buyers more money doing it the distributor-versus-broker confusion that quietly kills early food and beverage brands.
Essential listening for any CPG or FMCG founder working on distribution, retail, and getting into grocery.
GUEST Miki Talebi — oomé Instagram: @thisisoomeWebsite: https://thisisoome.com/pages/store-locator
SHELF TO SCALE Weekly conversations with CPG and FMCG founders on distribution, retail, and scaling.
Hosted by Devesh Tilokani
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