Show Notes
Welcome to Season 13 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!
You've heard of SEO, but what about AEO?
In this episode, Aisling O'Rourke introduces artificial intelligence engine optimisation: what it is, why it matters, and the practical steps you can take today to make sure your website is being read (and understood) by AI tools, not just search engines.
Just as we once optimised our websites for Google's spiders, we now need to think about how AI tools interpret and surface our content. Aisling shares what she's been doing on her own website, admits where she herself is falling short, and the key principles that will help your business show up in AI-generated search results.
In this episode, you'll discover: What AEO (artificial intelligence engine optimisation) actually means Why SEO isn't dead, but AEO is now just as important How AI tools "read" your website differently to a human visitor Why clarity always beats clever when it comes to your website messaging The power of consistency, and why mixed messages confuse AI (and humans) How to use your own AI tool to audit your website for AEO Why testimonials, FAQs, and podcast transcripts all contribute to AI visibility
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If you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] Editing is by Amanda Fitzgerald
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More from Cut Through the Noise with Aisling O' Rourke
After the largest public sector strike in Ireland since 2009, with 300,000 workers on picket lines, Aisling reflects on how much leaders' words matter when people are anxious. Between the cost of living, global conflict, rising rents and bills, and the climate and nature crisis, many teams and clients carry a low hum of dread into every meeting and email.
This week, Aisling talks to Kate Doyle, founder of EcoKinly, a Wexford-based brand breaking new ground in women’s health and hygiene products.
Aisling O'Rourke is joined by Professor John Nolan, whose 25 years of research into the eye, the brain and nutrition are the subject of the new documentary A Vision for Vision. They talk about why the science matters for people of all ages, and about the gap between scientific discovery and public understanding. For anyone nervous about putting themselves in front of a camera, he shares his tips on storytelling and sticking to what you know.
In this week’s episode, Aisling is joined by global sustainability expert Sandhya Sabapathy to talk about how the conversation around sustainable business has shifted from a "nice to have" side project to a genuine business case backed by regulation, profitability, and consumer trust. They cover why the "fail fast, break things" era is giving way to more considered, foundational growth, why authenticity beats greenwashing, and what role women in leadership can play in building a more climate-resilient future.
A crisis doesn't always start with a product failure, a cyberattack or an accident. Sometimes it starts with one sentence.