Show Notes
Adele is joined in the studio by Phil De Winter, co-founder of Aussie intimates brand Nala. Together, they unpack how Nala scaled from $3k a month on Meta to a multi-million dollar e-commerce powerhouse, built an unstoppable in-house content machine, and navigated the wild ups and downs of performance marketing.
If you're looking to scale an e-commerce brand on Meta without burning through cash or putting all your eggs in one basket, this is your blueprint.
Plus the night Meta glitched and spent $20k in an hour, why Meta still holds brands by the balls over TikTok, and how consumer economic sentiment impacts your CPMs.
RESOURCES
🔗 Follow Adele on Instagram: @adswithadele - tips, plus "SOS Sundays" for your questions.
Check out Nala at wearnala.com or @wear_nala and discover your boobs new besties
Connect With Us:
Instagram: @chainsocial
Instagram: @chainpod
Web: https://www.chainsocial.com.au
Training: https://www.chainacademy.com.au
More from Chain Pod
Welcome to episode two of our New York City takeover, recorded straight from the Meta Agency Summit. 🗽
If they didn't buy during your November sale, why would they buy the week after at full price? In our final Black Friday episode, Adele and Shelby unpack the post-sale hangover, and what to do when sales fall off a cliff after BFCM.
Creative is more than half the outcome on Meta, and in November every feed looks the same. Adele runs through the Black Friday creative types that keep winning: simple offer statics with your logo on them (yes, your logo), cart screenshots showing the savings, text message exchanges, founder and employee content, pack an order with me, and creator content like unboxings, try-ons and demos. Meta is pushing paid partnership ads harder than ever, so if they're not in your mix, you'll fall behind.
If your Black Friday strategy starts in November, you're already behind. Adele breaks down the runway that actually decides your sale. September is for testing creative motivators, targeting, campaign types and bidding strategies. October is for building a high-quality audience while shoppers hold out, and November is your Super Bowl, where you stop testing and scale.