Show Notes
An ice cream brand put freezers in the produce aisle, next to the bananas, and sales jumped 200% in six weeks. How does a local startup out-merchandise global brands, survive three Dragons' Den rejections, and land 1,300 stores?
Yazeed Yasin co-founded NanaShake with his wife Tamara after their son's asthma ruled out dairy and every alternative on shelf made things worse.
In this episode:
the pivot from a COVID-closed Toronto scoop shop to national CPG distribution, the four product iterations behind Nanopops 4.0 why they deliberately avoided the pint category for six years, the merchandising move no ice cream brand had ever pulled off.
GUEST Yazeed Yasin - NanaShakeLinkedIn: https://www.linkedin.com/in/yazeedyasin/Website: https://nanashake.com/store-locator/
SHELF TO SCALE Weekly conversations with CPG and FMCG founders on distribution, retail, and scaling.
Hosted by Devesh Tilokani
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