Show Notes
He made ice cream out of cottage cheese. It's now headed for 1,500 stores.
How do you build a frozen category that didn't exist, then get Sprouts, Whole Foods, and a 500-store retail win in your first year?
Smear Case is the first and only frozen cottage cheese ice cream.
Half the fat, half the calories, and the most protein of any pint on the shelf.
Joe coined and trademarked the word "Froco" before he'd sold a single unit, won the Albertsons Innovation Launchpad pitch at Expo West (and 500 stores with it), and is closing in on 1,500 doors nationwide.
If you're a CPG founder trying to create a category instead of fighting for shelf space in an existing one, this conversation is the playbook.
GUEST Joe Rotondo - Smear Case LinkedIn: https://www.linkedin.com/in/josephrrotondo/ Website: https://smearcase.com/
SHELF TO SCALE Weekly conversations with CPG and FMCG founders on distribution, retail, and scaling. Hosted by Devesh Tilokani | Silvertop Trading.
More from Shelf to Scale
Alice Grey waited 16 hours for chocolate to come out of a 20K machine. It never did.
There’s a $200 Amazon program that gets 30 brutally honest strangers to review your product before you commit to a manufacturer’s MOQs.
Being in Whole Foods won't get your product into an ethnic grocery store.
Yousuf Ahmed left Goldman Sachs to turn leftover oat milk pulp and corn grits into a better-for-you Cheetos.
Jim Kavanagh spent 49 years in Canadian grocery as a Sobeys and Metro category manager, a distributor, and now a food broker.