Show Notes
Costco will pull every price you've ever sold at, find the lowest, and ask for 40% under it.
Here's how a beverage operator prices so that never happens.
Autumn heads R&D at Gnusante (Newbies, Radiate, 52 North) without a food science degree, after a career in ballet, modeling, and scuba diving.
She breaks down the real margin math of beverage, the clear-pouch sampling trick that catches dishonest feedback, why a 33% velocity jump came from making the product smaller, and the barcode change that can get you delisted overnight.
If you're building a CPG brand and trying to survive the move from DTC to retail, this is the operator detail most founders learn the hard way.
GUEST Autumn — Gnusante (Newbies, Radiate, 52 North) Website: https://www.gnusante.com/
SHELF TO SCALE Weekly conversations with CPG and FMCG founders on distribution, retail, and scaling.
Hosted by Devesh Tilokani
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