Getting into The Kardashians Hands, Neiman Marcus & Bloomingdales with KAILO’s Kristy Morris

1,000 new customers a month. And most of them never came back. Not because the product wasn't good. Because the trust wasn't deep enough yet.

Kristy Morris built KAILO, a wellness brand stocked in Neiman Marcus, Bloomingdale's, and Kourtney Kardashian's gift guide, by learning that lesson the hard way. A $159,000 event loss, an accidental Dubai expansion, and a complete rebuild of her retention strategy later, she's got a playbook worth hearing.

This episode is about what actually builds a brand people keep coming back to.

Key moments:

00:00: What McDonald's can teach you about consistency and why you need to get it right

7:13: The real reason local marketing dilutes your brand

7:51: How to position a brand in the most saturated category in the world

26:39: How to crack a market you know nothing about

29:50: The Kardashian gift guide. What it actually costs to and what it actually did

33:25: Why opening a cafe is actually a marketing strategy

37:25: 1,000 new customers a month who weren’t coming back

42:57: The Goop Summit that lost $159, 000 and became the best campaign ever

46:18: The ONE thing every marketing need to get right before they spend a single dollar

To find out more on Krisy, KAILO and Sureyya Kahve, you can find them on instagram @kailo_aus , @kailo_medispa and @sureyya_kahve

If you want your ads to finally get in front of the right audience, DM us CREATIVE over on IG @tfm.digital and we'll send you our creative strategy to get you started.

If you're ready to start seeing growth in your franchise every single year then head over to IG @tfm.digital and DM us RECRUITMENT to grab a copy of our franchise development playbook.

If you want the TLDR of what you should actually care about, you're in the right place. Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠ Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠ And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠