
Show Notes
What if uncertainty isn’t something UX professionals need to survive — but an opportunity to reshape what comes next? Catt Small and Lou explore how designers can reclaim agency at a moment when familiar roles, tools, and assumptions about the industry are shifting. Drawing on her own evolution from web designer to staff designer, Catt argues that career paths aren’t fixed: designers can identify where they bring the most value and help shape roles around their strengths. Catt and Lou discuss why today’s upheaval isn’t entirely new, how experimentation can help designers navigate ambiguity, and why the optimism that once surrounded technology has become more complicated. They also explore design’s role within the realities of business—and why making things better sometimes means slowing down, adding friction, asking harder questions, and helping organizations make more thoughtful decisions. Catt, who will open the inaugural Shift UX conference, ultimately offers a hopeful message: even in uncertain times, designers have agency—and uncertainty can be an ideal time to make meaningful moves. What You'll Learn from this Episode:
How to shape a design career around your strengths rather than a prescribed path Why agency matters when roles, tools, and expectations are changing How today’s UX uncertainty echoes earlier periods of industry transformation Why designers increasingly help organizations explore possibilities and make better decisions How business realities complicate the goal of designing for people Why uncertainty can create opportunities to experiment, advocate, and make meaningful career moves
Quick Reference Guide: 0:10 – Meet Cat Small (and her kittens), and learn about Cat and Lou’s ground rules for their conversation 3:27 - The career ladder is made up, so we should feel free to change it 7:26 - Embracing constant evolution rather than resisting change 10:20 - Advice for embracing change: know yourself 13:26 - Lessons gleaned from others 16:39 - A sale on book pre-orders 17:38 - UX returns to experimentation 21:28 - Tech’s optimism vs harder questions about progress and impact 24:47 - Designing for people while navigating the realities of business 26:57 - Shifting from removing friction to facilitating better decisions 29:32 - Finding agency and making meaningful moves 31:02 - About Shift UX 2026 32:08 - Kat’s gift for the audience
Resources and Links from Today's Episode: Imani House https://www.imanihouse.org/ Judd Legum’s Popular Info https://popular.info/about Shift UX 2026 https://shiftux.rosenfeldmedia.com/ NTS Radio https://www.nts.live/radio
Quotes: “We don’t have to be told what kind of job we should have.” “It’s a sign of leadership when you know yourself and how to best bring value to the team.” “Times of uncertainty are a great time to make moves.”
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