Rosenfeld Review Podcast

What Should Your Machines Do? with Stefanie Hutka

Rosenfeld Review Podcast

Show Notes

As organizations race to automate with AI, the most important question may not be what machines can do, but what they should do. Lou talks with cognitive neuroscientist and UX researcher Stef Hutka, author of the forthcoming Rosenfeld Media book What Your Machines Should Do: The Science and Strategy of Human-Centered Automation, about how teams can make more thoughtful decisions about automation. Stef introduces the Autonomy Decision Matrix, a framework that asks teams to evaluate automation along two dimensions: Could you automate it? and Should you automate it? Using examples from augmented reality and AI-powered customer service, she explains why technical feasibility alone isn’t enough — and how shared frameworks can help leaders and practitioners make better decisions together. The conversation ultimately makes the case for “humanist automation”: using technology to extend human capabilities rather than simply replace people. Stef will continue exploring that idea as a curator of the human-centered tooling track at Rosenfeld Media’s upcoming Shift UX 2026, where she and the speakers will examine how our tools are reshaping not only products, but organizations, communities, and society.

What You'll Learn from this Episode:

Why “could we automate?” and “should we automate?” are different questions How the Autonomy Decision Matrix guides automation decisions Why augmentation can be more valuable than replacing people How shared frameworks help leaders and practitioners discuss AI What “humanist automation” means in practice How designers can think beyond today’s tools toward longer-term consequences

Quick Reference Guide: 0:18 - Meet Stef 3:30 - Augmented reality – should we? 5:23 - The reality of the cost of augmented reality suits 7:17 - Augmenting human capability or replacing it? 8:47 - A basic framework, the Autonomy Decision Matrix, for a thoughtful, less risky approach 12:16 - Early conversations in the automation space are important 14:29 - Bloomberg LP 15:46 - Fleshing out the Autonomy Decision Matrix - a case study with Klarna 20:50 - The people who should be having these ADM conversations 22:48 - Humanist automation 24:57 - Steph’s role in Shift UX 2026 29:20 - Stef’s gift for listeners

Resources and Links from Today's Episode: Bloomberg LP’s open positions https://www.bloomberg.com/company/what-we-do/ux/ Shift UX 2026 https://shiftux.rosenfeldmedia.com/ What Your Machines Should Do: The Science and Strategy of Human-Centered Automation by Stefanie Hutka https://rosenfeldmedia.com/books/what-your-machines-should-do/

Quotes: “There's a lot of ‘We can do it,’ but should we? And this ‘should we?’ is not always the strongest justification.” “What are you doing automation in service of?” “Humans are doing the steering. It's not AI steering, and we're in the backseat.” “Who decides what is that preferred state, and what is our role as UX practitioners?”

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