AI, Discovery, and the New Product Manager with Julia Barham

What if researchers could learn as much from what people do with their hands as from what they say? Lou talks with Dane DeSutter and Stephanie Scopelitis, authors of the forthcoming Body Talk: Using Gestures to Rethink Human-Centered Products, about the overlooked role gestures play in research, communication, and design. Drawing on backgrounds spanning learning science, dance, music, and product research, Dane and Stephanie explain how gestures can reveal mental models, clarify ideas that are difficult to put into words, and give researchers new opportunities to dig deeper. Rather than relying on intuition alone, they argue that researchers can learn to observe gestures systematically—and use their own gestures intentionally to support richer interactions. Through examples involving everything from justice to data integration, they show how paying closer attention to the body can uncover insights that words alone might miss—and ultimately help designers create products that make more sense to the people using them.

As organizations race to automate with AI, the most important question may not be what machines can do, but what they should do. Lou talks with cognitive neuroscientist and UX researcher Stef Hutka, author of the forthcoming Rosenfeld Media book What Your Machines Should Do: The Science and Strategy of Human-Centered Automation, about how teams can make more thoughtful decisions about automation. Stef introduces the Autonomy Decision Matrix, a framework that asks teams to evaluate automation along two dimensions: Could you automate it? and Should you automate it? Using examples from augmented reality and AI-powered customer service, she explains why technical feasibility alone isn’t enough — and how shared frameworks can help leaders and practitioners make better decisions together. The conversation ultimately makes the case for “humanist automation”: using technology to extend human capabilities rather than simply replace people. Stef will continue exploring that idea as a curator of the human-centered tooling track at Rosenfeld Media’s upcoming Shift UX 2026, where she and the speakers will examine how our tools are reshaping not only products, but organizations, communities, and society.

What if uncertainty isn’t something UX professionals need to survive — but an opportunity to reshape what comes next? Catt Small and Lou explore how designers can reclaim agency at a moment when familiar roles, tools, and assumptions about the industry are shifting. Drawing on her own evolution from web designer to staff designer, Catt argues that career paths aren’t fixed: designers can identify where they bring the most value and help shape roles around their strengths. Catt and Lou discuss why today’s upheaval isn’t entirely new, how experimentation can help designers navigate ambiguity, and why the optimism that once surrounded technology has become more complicated. They also explore design’s role within the realities of business—and why making things better sometimes means slowing down, adding friction, asking harder questions, and helping organizations make more thoughtful decisions. Catt, who will open the inaugural Shift UX conference, ultimately offers a hopeful message: even in uncertain times, designers have agency—and uncertainty can be an ideal time to make meaningful moves. What You'll Learn from this Episode:

As UX roles and titles continue to shift, the ability to make sense of complexity may matter more than ever. Lou talks with information architect, author, and longtime collaborator Abby Covert about how her work evolved from information architecture into the broader practice of sensemaking—and why she believes that work extends far beyond people with “IA” in their job titles. Abby also offers a preview of Shift UX, Rosenfeld Media’s hybrid conference on September 24–25, where she is one of the main curators. She explains how the event itself is being redesigned to move away from “design theater”: speakers will share the stage, dedicated sensemakers will connect ideas across talks, and the audience will become part of the conversation. The conversation explores Abby’s Sensemakers Club, the importance of creating genuine community, and her new book, Timeless Sensemaking for Modern Sensemakers. Throughout, Abby makes the case that sensemaking isn’t simply about organizing information—it’s also about understanding people, adapting how we communicate, and helping others turn complexity into something they can actually use.

AI is opening the door to a new era of design—but most teams are still focused on making their existing work faster rather than reimagining what’s possible. Lou talks with Josh Clark and Veronica Kindred about their new book, Sentient Design, and what it takes to design truly intelligent interfaces. They introduce the idea of “practical magic”—starting with bold, even impossible wishes and then working backward to create real, deliverable experiences. Rather than defaulting to chatbots and efficiency gains, they argue that AI enables entirely new interaction models, from adaptive interfaces to agents that collaborate directly within products. The conversation also explores how design systems and past UX practices lay the groundwork for this shift, while designers themselves must unlearn habits that limit creativity. Through their “sentient design sprint” and “minimum magical product” framework, Josh and Veronica offer a structured way to move from imagination to implementation. At its core, this episode is a call for designers to reclaim their role as inventors—embracing AI not just as a tool, but as a new design material for creating more responsive, dynamic, and human-centered experiences. What You'll Learn from this Episode: